San Serif or Gothic Typefaces begun to emerge in ancient times but weren't widely adopted into print until soon after the emergence of block serif fonts. They are in effect a reflection of thinking through the Industrial Revolution, when mathematical efficiency was prized and human's imperfect nature was not. The serif of previous styles was the final section of type design that beared any human influence, removing it was a bold step away from humanist style, removing it was to remove the fallable. Smooth, even strokes and symmetry became the standard and san serif was born. San Serif fonts were quickly adopted as headline fonts but have increasingly found their way into text copy, despite arguments against them. Fonts which may have emerged from this style include Century Gothic, Futura, Helvetica, and Arial. If a modern designer wishes to create an art piece that has a modern feel, San Serif is how you can go.nick yazma
Decorative fonts Have little value for professional designers. They are a modern take on classic letterforms often so abstract that their legibility is questionable. Their usefulness is restricted to headline sized text and can often be so emblazoned with decoration that their purpose is restricted to a certain design. What purpose is this I speak of?...The purpose of legibility. Type was supposed to be read, and classic fonts which have lasted century are those who have allowed readers to easily read its shapes and figures to distinguish meaning. A highly decorative font will cause a lack of legibility so they're never good choices. Frequently these fonts are available free of charge online since they haven't any value. Avoid their use and you will quickly notice an increasing sense of typographic professionalism as you see the great level of flexibility classic typefaces allow you when used creatively.
Comments